2015年12月26日 星期六

Week 5 全球購物狂歡節(光棍節)

How Alibaba turned an obscure, made-up 

Chinese holiday into a $14.3 billion shopping extravaganza that's bigger than Black Friday

  •                          

  • Nov. 14, 2015, 8:57 AM by Jeremy Berke reporter







  • Alibaba turned Single’s Day, the Chinese holiday for the single-set, into a huge economic opportunity through a savvy marketing blitz.

  • The company raked in $5 billion during the first 90 minutes of the sae, totaling $14.3 billion in just 24 hours largely through its online shopping platforms, Taobao.com and Tmall.com.

Students at Nanjing University first celebrated Single’s Day in 1993 as an appreciation of, you guessed it — being single. They picked November 11 (11/11) as an ode to the loneliness of the number one.
But Single’s Day was never meant to be a somber affair. Just like couples buy each other presents on Valentine’s Day, Single’s Day is an opportunity to treat yourself, and buy the things you’ve always wanted.
Yue Xue, a ‘dating consultant’ in Beijing explained to Time last year that the concept of being single in China is a recent development. “China used to be a society where there was no dating culture,” Xue said. “There was no going on dates to turn into a relationship. You see someone, if you can marry them or you never see them again.”
Singlehood only gained widespread acceptance in China because of Western films and television shows. And just as Valentine’s Day has become a juggernaut for consumption, so has Single’s Day.
Alibaba launched a massive marketing push around Single’s Day in 2009, offering special “Double 11” deals.
Their timing was perfect. E-commerce has exploded in China, leading to a 5,740% growth in Alibaba’s “Double 11” sales between 2009 and 2013, the Atlantic reports.
In the last couple years, Alibaba, once known only as an online retailer akin to Amazon, has moved aggressively into the entertainment space, launching a television production arm, and purchasing an online-streaming service that’s popular in China.
“Jack Ma (Alibaba’s CEO) is building Alibaba as the hub of all things commerce, whether it be physical goods bought and sold online, or now virtual goods and services,” Brian Buchwald, the CEO of consumer intelligence firm Bomoda told the LA Times.
And Alibaba has combined their expansion with brilliant marketing. On Wednesday, Alibaba aired a three-hour television special, “Tmall’s Double-11 Night Carnival” in order to drum up excitement for the insane “Double-11” deals.
The extravagant show included Kevin Spacey as President Frank Underwood from the show House of Cards delivering a two-minute message to would-be Chinese shoppers.
Daniel Craig, of 007 fame also made an appearance, as did singer Adam Lambert and a host of Chinese celebrities, the LA Times reports.
As the clock struck midnight, and the Double-11 deals officially opened, viewers of the broadcast at home could play along in online game show segments, where they could compete for the chance to buy Cadillacs for 15 cents, according to the LA Times.
For comparison purposes, Alibaba made only $9.3 billion in 2014’s Single’s Day sale, $5 billion less than this year, amounting to a 57% jump in sales.
Mobile purchases accounted for 72% of purchases in 2015, up from 43% in 2014, according tothe Atlantic.
It was a good day for Alibaba.


Whosingle
when : November 11
What : Alibaba launched a massive marketing push around Single’s Day in 2009, offering special “Double 11” deals.
Why : Single’s Day was never meant to be a somber affair
How : Alibaba earned totaling $14.3 billion in just 24 hours largely through its online shopping platforms, Taobao.com and Tmall.com.

Key Words : 

1.consultant : 顧問
2.Atlantic : 大西洋
3.insane : 精神錯亂的、瘋狂的
4.aggressively : 侵略地、攻擊地
5.extravagant : 奢侈的、浪費的
6.drum UP : 糾集、召集、激起
7.Singlehood : 單身男子(女子)8.Carnival : 狂歡節、嘉年華會9.juggernaut : 駭人的毀滅力量10.broadcast : 廣播、播送

2015年12月5日 星期六

Week 4 美醫師殺獅王

Zimbabwe won't press charges against                     Cecil the Lion's killer

Updated 0451 GMT (1151 HKT) October 13, 2015 bEliott C. McLaughlin, CNN

Walter Palmer, the Minnesota dentist and big-game hunter who killed Cecil the Lion while on a July hunting expedition, won't face charges in the beloved big cat's death, a Zimbabwean minister said Monday.
There has already been ample publicity surrounding the lion's death, said the country's minister of environment, water and climate, Opa Muchinguri.
"If you talk to him, tell him that tourists are welcome here," she said. "No hunting, though."
Palmer and his family faced threats and saw worldwide protests unfold, including demonstrations outside his Bloomington office after the Zimbabwe Conservation Task Force reported that Cecil was lured out of Hwange National Park and shot with a compound bow.
Cecil lived another 40 hours until the hunters tracked him down and shot him with a gun, the conservation group said. He was then skinned and beheaded.
The hunters also tried to destroy the GPS collar that Cecil was wearing as part of a research project backed by Oxford University, according to the conservation group.
Palmer said in interviews with The Associated Press and the Minneapolis Star Tribune that he couldn't see the collar because it was buried beneath Cecil's mane. He also said that it was not illegal to kill a collared lion.
Social media took aim under the hashtag Walter Palmer. "A poor excuse of a human being," "a killer" and "Satan" were just a few of the Twitter insults hurled in his direction. A Facebook page devoted to shaming Palmer still has more than 17,000 members.
Celebrities such as model Cara Delevingne, actress Alyssa Milano and TV host Sharon Osbourne -- who have a combined total of 8.39 million followers -- joined in as well.
"I had no idea that the lion I took was a known, local favorite, was collared and part of a study until the end of the hunt," Palmer said in a statement in late July. "I relied on the expertise of my local professional guides to ensure a legal hunt."
Palmer disappeared for a spell and shuttered his office, River Bluff Dental, as he weathered the storm of criticism and threats. He returned to work last month.
Two Zimbabweans have been charged in the case, and before Monday, officials there had said they wanted Palmer extradited to face charges.
The 55-year-old dentist had indicated that he'd cooperate, although he said he had yet to be contacted by anyone about the investigation.
Cecil's killing apparently was not the first time Palmer landed into trouble while hunting. A man with the same name and age, and from the same town, illegally killed a black bear in Wisconsin several years ago, according to court documents.
That individual pleaded guilty to making false statements knowingly to the U.S. Fish and Wildlife Service and was sentenced to one year on probation and ordered to pay a fine of nearly $3,000, records show.
Structure of the Lead :
Who : Walter Palmer
When :  October 13, 2015
What : Walter Palmer won't face charges in the beloved big cat's death
Why : Cecil was lured and killed out of Hwange National Park
How : Walter Palmer returned to work

Key Words :

1. expedition : 探險、考察
2. Minnesota : 明尼蘇達州
3. Oxford University : 美國牛津大學
4. shut : 關閉
5. Zimbabweans : 辛巴威人
6. Satan : 撒旦、魔鬼
7. extradite : 引渡
8. Hwange National Park : 萬蓋國家公園
9. hashtag : 標示 " # " 號
10. Wisconsin : 威斯康星洲



2015年11月18日 星期三

Week3 美同性婚姻合法

Nearly 100,000 same-sex couples have wed since Supreme Court ruling

November ,6,2015 ,3:00 Am reported by David LauterContact Reporter
Ever since the U.S. Supreme Court provided the answer, a lot of gay Americans have been popping the question.
"Will you marry me?" that is.
About 96,000 gay unions have taken place in the U.S. since June, when the nation's highest court ruled that same-sex couples have a constitutionally guaranteed right to marry. The figure comes from a new estimate by Gallup, based on more than 277,000 polling interviews the firm conducted over the past year.
That's probably not enough to constitute a boom for the wedding business -- except, perhaps, in some communities with a high share of gay residents. The U.S. records about 2.1 million weddings a year, according to government statistics.
But the increased number of marriages means that in some states more than half of all same-sex couples living together are now married, a remarkable shift in a country where no state recognized such weddings before 2004. Nationally, the data indicate that among gay and lesbian couples living together the share who are married has increased from 38% before the high court's decision to 45% now.
Gallup's surveys asked poll respondents if they were lesbian or gay and, if the respondent was married or living with a partner, whether the spouse or partner was of the same gender.
Just under 4% of Americans identify as gay, lesbian, bisexual or transgender, with about half identifying as bisexual, according to data from the Williams Institute at UCLA law school.
About 780,000 Americans were married to same-sex partners before the high court's decision, according to Gary J. Gates of the Williams Institute, who analyzed the Gallup data. That number has now risen to about 972,000.
The percentage of gay and lesbian couples who are married has increased in states that banned same-sex marriage before the high court's decision. But it also increased in states that had already made such marriages legal, indicating that all the attention to marriage caused some couples to tie the knot who had previously held back.
In those more liberal states that had already legalized same-sex marriage, roughly half of all same-sex couples who are living together have now gotten married, the Gallup data indicate.



Structure of the Lead:


Who - homeosexuality
When - June 26, 2015
What - same-sex marrige in the United States
Why -  United States had already legalized same-sex marriage
How-The percentage of gay and lesbian couples who are married has increased in states 


Keywords:

1. constitutionally : 本質地,天性地
2. bisexual : 兩性的
3. transgender : 變性的
4. indicate : 指示,指出
5. shift : 轉移,移動,搬移
6. guaranteed : 必定的,肯定的
7. institute : 學會,學社,協會
8. liberal : 心胸寬闊的,開明的
9. legalize : 使合法化
10. supreme : 最高的,至上的

Week2 尼泊爾地震

Nepal earthquake death toll exceeds 6,000 with thousands unaccounted for

Thousands of villages devastated and up to 90% of clinics and schools in some districts unusable, as Kathmandu appealing for help from international donors



Friday 1 May 2015 13.19 reported by Jason Burke and and Ishwar Rauniyar in Kathmandu


The death toll from the earthquake that struck Nepal on Saturday has passed 6,000, and many thousands are still unaccounted for.

The latest police report has confirmed 6,260 fatalities, with about 14,000 injured and thousands still unaccounted for. The head of the European Union delegation in the country said 1,000 people from the EU were missing and 12 were confirmed dead.

Although Nepal celebrated the rescue of two people pulled alive from the wreckage of buildings in the capital, Kathmandu, on Thursday, the sheer extent of the destruction of the 7.8-magnitude quake is becoming clear.

Thousands of villages have been devastated, with up to 90% of clinics and schools in some districts rendered unusable.

Ram Sharan Mahat, the Nepalese finance minister, said at least $2bn (£1.3bn) would be needed to rebuild homes, hospitals, government offices and historic buildings.

“This is just an initial estimate and it will take time to assess the extent of damage and calculate the cost of rebuilding,” said Mahat, as he appealed for help from international donors.

Other estimates have been higher. A large number of ancient monuments and important cultural buildings will also need to be restored, if they are not demolished. Palaces in Kathmandu have been damaged and cracked.

Hundreds of thousands of people made homeless by the quake were yet to receive aid because of logistic bottlenecks, poor infrastructure and a chaotic government response.

At least 3,000 people were still unaccounted for in the badly hit Sindhupalchowk district, while little is known about northern areas of the Gorkha district where about 10,000 live. Local officials fear widespread destruction.
A local religious leader who had flown over the zone said people there were living in appalling conditions.

“There are still injured there who have not been treated. Whole villages are flattened. They need tents very badly,” said Kempo Chimed Tsering.

“Dozens of people have been visiting the district administration office demanding food, water and tents,” said the deputy chief district officer of Sindhupalchowk district, Bharat Acharya. “We are trying to reach to most affected areas as per the availabilities of resources.”

But in Chhatrepati, a village 16 miles (26km) west of Kathmandu in Dhading district, residents were angry that aid that had not yet reach them. Of 47 houses, none is now habitable. While tents have been provided to those with deceased relatives, other survivors have been left without support.

“You are the first one to come here. Neither the government nor any aid agencies have looked after us,” said Mohan Bahadur Thapa, 48, yelling with anger.
“We are cooking food in this open space for at least 23 people of my family,” he added. “If they can’t give us any support they could have come and at least ask and see how we are living.”

Gopindra Lal Shrestha, 42, is living outside with his six relatives. “The government is getting lots of money, but where has it gone?” he said. “See, I cannot even go inside the house to take out anything.”

His wife, Nabina Shrestha, 40, said: “My children clothes are buried inside – it’s been six days, they haven’t got chance to change their clothes ... It seems the drinking water is also contaminated, as it has become yellow, but we are forced to drink that.”

In the ruins of a collapsed house, two brothers, Purna Shrestha, 32, and Manoj Shrestha, 26, were trying to dig out their buried belongings. They managed to recover some utensils, some maize and a photograph of their father. “My dad died two years back and now my mother is gone and we are left in pain,” said Manoj.

“I lost my wife and mother,” said Purna, pointing towards the rubble. “My wife was trapped in the left side of house and mother in the right side.” 

His baby survived the quake. But now Shrestha is left with the pressure of how to feed and look after the infant in the aftermath of the disaster. “I am worried about my six-month-old son. How will I rear and care for him, as the baby lost his both mother and grandmother?” he said.
EU ambassador Rensje Teerink said the unaccounted Europeans were mostly tourists in the Langtang and Lukla areas. Langtang is a trekking region to the north of Kathmandu that has been hit by a huge avalanche and mudslides, while Lukla is the jumping off point for walkers and climbers making the nine-day trek to Everest base camp.

Diplomats are finding it hard to trace the missing because many backpackers do not register with their embassies when they arrive in the country.

Kathmandu is slowly returning to normal with power supplies and communication networks restored to most of the city.

“I think it’s over now. I feel safe now,” said Vivek Ksimdung, 20, a student in the city.
However, many remain terrified of another tremor. Police have arrested two men for spreading rumours that a second major earthquake had been predicted. They will be charged with “inciting panic among the public”.

On Thursday night watching crowds cheered as Nepalese rescuers, assisted by a US disaster team, pulled a 15-year-old boy from the debris of a seven-storey structure. He had reportedly stayed alive by eating jars of ghee and drinking water dripping from his clothes.

Just streets away, rescuers worked into the night to free a woman from the rubble of a hotel.

The dust-covered teenager, who had been trapped in a small gap behind a bike under 6.5ft (two metres) of rubble, was eventually lifted blinking into the sunlight and placed on a stretcher, with a blue brace around his neck and a drip in his arm.

“All of the sudden I saw light,” said the teenager, named variously in reports as Pemba Tamang and Pemba Lama, after he was rescued. He did not know whether he was alive or dead. “I thought I was hallucinating,” AP reported him as saying.

Libby Weiss, from an Israeli military-run medical centre, said the boy was doing well and did not appear to have any major injuries.

“I don’t have any logical explanation. It is miraculous. It is a wonderful thing to see in all this destruction,” she said. “He was under the rubble for 120 hours and it is certainly the longest we have heard anybody of being under the rubble and surviving.”

The second survivor was carried by stretcher to a waiting ambulance after Nepalese soldiers and a huge team of experts from France, Norway and Israel worked to rescue her.

“She was injured but she was conscious and talking,” a Nepalese army major said.

“She has been sent to a military hospital,” he said, identifying the woman to AFP as Krishna Devi Khadka, a kitchen worker in her mid-30s. “It is as though she had been born again.”

However, such stories remain rare after the “great quake”, as local media have called it.

Officials said Pemba had been talking to two other people trapped in the rubble until early Thursday, but they had gone silent. The body of a teenager was removed soon afterwards.

Emergency teams have mainly been pulling bodies from the rubble, a task made all the more perilous by more than 70 aftershocks, the strongest measuring 6.9 magnitude, the Indian meteorological department in Delhi said.

Rain has left many people with the dilemma of risking a return to damaged homes which could collapse in an aftershock or sleeping in tents or other temporary shelters.

Large numbers have left Kathmandu on free buses provided by the government, often to check on relatives in other regions.

The weather has cleared over much of the country, allowing rescue and relief missions to be stepped up. Much of the famous Khumbu valley, around Everest, had been cut off by bad weather for several days. Flights have now resumed.

The British and Chinese governments have said they are sending additional helicopters, and on Thursday, a group of Gurkhas serving in the British army arrived in the capital to lend a hand with the recovery. The soldiers from the Queen’s Gurkha Engineers Unit set up a portable water purification unit on the grounds of what used to a royal palace in Kathmandu.

Anger about the slow pace of the rescue flared earlier in the week with protests outside the Nepalese parliament.

The official death toll does not include the 19 people killed on Mount Everest – five foreign climbers and 14 Nepalese sherpas – when the quake caused an avalanche at base camp on the world’s highest peak.

The UN has launched an appeal for $415m (£270m) and Nepal is appealing to foreign governments for more helicopters.

There are widespread fears of disease in remote areas and in Kathmandu. One pharmacist in the Lalitpur area of Kathmandu immediately sold his entire stock of anti-diarrhoea medicine and oral rehydration salts.

http://www.theguardian.com/world/2015/may/01/nepal-earthquake-death-toll-passes-6000-with-thousands-still-missing


Structure of the Lead:


Who - The victim - Gopindra Lal Shrestha, 42, is living outside with his six relatives.
          The victim - Purna Shrestha, 32, and Manoj Shrestha,26
          The victim - Vivek Ksimdung, 20, a studen.
When - April 25.2015
What - Nepal earthquake and heartfelt wishes of victims
Why -  The destruction of the 7.8-magnitude quake
How - The latest police report has confirmed 6,260 fatalities, with about 14,000 injured and thousands still unaccounted for.

Keywords:


1. unaccounted : 未說明的,未加解釋的
2. fatality : (因意外事故的)死亡;死者
3. delegation : 委任,授權
4. demolish : 毀壞,破壞
5. bottleneck : 瓶頸
6. infrastructure : 公共建設 7. administration : 管理,經營
8. diplomat : 外交官
9. military : 軍事的
10. parliament : 議會,國會

Week1 馬拉拉

Malala Yousafzai Just Chaanged the Lives of 8 Million Girls in Indi

All thanks to her campaign for education.


NOV 9, 2015 5:43PM reported by Andrea Navarro


Malala Yousafzai has inspired people around the world yet again. Her global campaign for education, specifically calling for education for girls everywhere, has inspired a movement in India. According to The Independent, the education minister of Maharashtra in India has vowed to prioritize the education of girls in the country’s region — all thanks to Malala’s inspiring movement.

Vinod Tawde made his public announcement via video at a gala in Mumbai which was attended by girls from Maharashtra who are survivors of rape, orphans, and some of the many girls in the region who are out of education. “I will work to support girls’ education by all means,” he said.

The Independent also spoke to Girish Kulkarni, who founded the NGO, Snehalaya, that hosted the gala. “Malala has become a global symbol. Tawde assured us he would work to keep more girls in school. He is one of the key ministers, and he has the ability to make real progress that be copied across the country,” he explained.

He also went on to share why he believes that so many young in women in India are unfortunately out of the education system. “They are worried about girls falling in love and running away from the family, which would bring them shame. There is also a tradition of early marriages in most of India. More than 35% of girls under 16 are forced into marriages in India even today. There are also so many cases of rapes and gang rapes being reported, from girls of seven months to women of 87, that parents worry about their protection while they are at work. So they marry them young in order to have the protection of the husband and the in-laws,” he said.

Thanks to Malala and her efforts, more people in India and across the globe are taking notice of how important education really is for girls, especially for them being self-dependent.

The U.K. CEO of Snehalaya, Miranda Hudson, shared some insight on how this can only better India for women in general. “I feel that the level of interest that Malala has brought to India has been for all of the right reasons. NGOs, students, and the education minister himself are all looking at what they can do to be advocates of girls’ education and give India back her voice. It’s no longer someone else’s problem,” she explained.


Structure of the Lead:


Who - Malala Yousafzai
When- NOV 9, 2015 
What- global campaign
Why-  calling for education for girls everywhere
How-  more people in India and across the globe are taking notice of how important education really is for girls

Keywords:


1. campaign : 活動,戰役
2. prioritize : 劃分優先順序
3. advocate : 提倡,主張,擁護
4. assure : 放心,保障
5. shame : 羞愧
6. gala : 慶典,歡樂
7. Mumbai : 孟買(印度城市)
8. orphan : 孤兒
9. rape : 強姦,洗劫
10. insight : 洞察力,眼光